{
  "podcast": {
    "name": "CaseTurn",
    "tagline": "Every case. Every court. What really happened.",
    "subtagline": "AI-presented deep reads of recent Indian court judgments.",
    "type": "AI-narrated deep reads of Indian court judgments",
    "host": "Asha (AI narrator, Indian English)",
    "host_voice": "Microsoft Edge TTS - en-IN-NeerjaExpressiveNeural",
    "host_persona": "Mumbai lawyer in her 30s, calm and analytical, on-air persona 'Asha, reading the file'",
    "voice_personality": "Neutral, professional, slightly measured pace (130 wpm), uses pauses for emphasis",
    "category": "Education > Higher Education > Law",
    "language": "en-IN",
    "country_of_origin": "India",
    "target_audience": "Law students, junior lawyers, court-watchers in India and the Indian diaspora, criminology and public-policy enthusiasts",
    "publishing_cadence": "Weekly, Fridays 6:00 AM IST",
    "avg_episode_length": "20-25 min",
    "structure": "Hook (30s) -> Setup (1-2 min) -> Case history (5-7 min) -> Court reasoning (5-8 min) -> Verdict/closing (1-2 min) -> Sign-off",
    "voice_signature": "Asha's sign-off: 'This is CaseTurn. The verdict is the verdict. The system is the system. We just read the file.'",
    "chapters": "Yes - 5-7 chapters per episode, named in the RSS feed",
    "transcripts": "Yes - full transcript published with each episode",
    "show_notes": "Extensive - case summary, legal citations, sources, links to judgments, related cases",
    "intro_outro": "Cold open: 'Today on CaseTurn, the story of...'; Outro: 'This is CaseTurn. Subscribe if you want to see how it actually works.'",
    "feed_id_strategy": "Plain-English slugs (no episode numbers in titles)",
    "branding": {
      "wordmark": "CASETURN with red period",
      "primary_color": "Black (#000000)",
      "accent_colors": [
        "Red (#E63946)",
        "Blue (#60A5FA)",
        "Green (#69DB7C)"
      ],
      "typography": "Inter (sans-serif), bold, all-caps wordmark"
    },
    "platforms": [
      "Spotify for Podcasters",
      "Apple Podcasts",
      "Amazon Music/Audible",
      "JioSaavn",
      "Gaana",
      "Pocket Casts",
      "Overcast",
      "YouTube (re-upload audio track)"
    ],
    "monetization": "Sponsorships, premium deep-dive episodes, paid transcripts, legal research tool affiliate",
    "monetization_threshold": "10k weekly downloads",
    "launch_plan": "Spotify (anchor) + RSS-distributed to all other platforms",
    "cover_art_url": "https://zo.pub/cashlessconsumer/caseturn-podcast/art/cover_3000.jpg"
  }
}